WHAT WE PROVIDE:
The need for IT marketing savvy and
experience has never been more pressing. Competition is brutal;
buyers are skeptical and the current IT economy keeps everything but
the most urgent purchases on hold.
At Fifth Business, clients’ marketing success is never left to
chance—strategies and plans (not, hopes and schemes) are architected
by marketing pros with experience as IT
business owners, operators, investors and now, as
pragmatic “get-it-right-the-first-time” advisors.
milestone-oriented Value-Path Marketing blueprints that
combine market-driven strategies with “road-tested” initiatives;
Provides the right players at the right
time to initiate strategies, execute tactics and monitor
Delivers tangible business results with every marketing investment.
Earning Clients' Trust By...
- Making recommendations based upon realistic market data.
Our strategic advisory services are founded on reliable market
feedback―not “gut feels” or guesswork.
- Not delivering fluff. The value of our involvement
takes the form of practical, realistic solutions―recommendations
we would personally apply if we were driving marketing and sales,
as your “virtual marketing team.”
- Not delivering “canned” solutions. While we work within
a sound and proven methodology, namely, Value-Path Marketing, we
realize that “one-size does not fit all.” Therefore, we tailor
strategies, initiatives and tactics, customized to your particular
business needs, marketing environment and fiscal realities.
- Holding ourselves accountable. Fifth Business works
“behind the scenes” to make you successful, with our advice and
counsel offered from an “ownership perspective.” As we flush out
ideas, strategies and tactics, we’ll suggest marketing investments
in the spirit of being responsible for the dollars and their
impact, ourselves. We take pride in exceeding expectations and are
mindful of the need to generate revenue and demonstrable marketing
ROI, today (if not yesterday!).
- Preaching what we practice. Fifth Business brings
practical experience to client engagements―we’ve been in your
operational shoes. And our insights and depth of practice
originate from our respective roles at the front lines of emerging
IT business-to-business vendors.