We understand. You're investing your heart, your soul and your
money to make your product and service different from all the others
in the marketplace. Better than the competition and often better
than anything else out there. Only to discover others don't realize
During the Internet craze, many companies were built on the premise that the
old rules of strategy and business development no longer apply. Instead, speed
to market was believed to be the determining factor―often at the expense of
gathering complete information and developing a compelling plan of attack.
Our experience shows that speed can kill.
Marketing hype is dead―developing customer understanding and earning
credibility are today's prerequisites to sales and company success. Putting new
ideas across requires the discipline to unearth why people buy
technology-oriented products and services in a rapidly changing market.
The Fifth Business building block approach to turning great ideas into
successful technology companies is the basis for Value-Path Marketing―a
discipline based upon constantly increasing levels of clear and direct proof
that an organizations' vision and business model are viable.
We invite you to check out Value-Path Marketing for yourself.