On the Road to
Value-Path Marketing (VPM) is about
turning great ideas into successful technology companies.
Designed specifically for emerging growth companies, Value-Path
Marketing is a proven, milestone-oriented blueprint for creating
sustainable product and company value.
VPM driven organizations gain clear and direct proof that their
vision and business model are evolving in a scalable and sustainable
Achieving VPM milestones increases value and equity for
stakeholders, prioritizes and preserves capital, and dramatically
reduces the risk and lead times associated with bringing
business-to-business information technology companies and their
products to market.
Value-Path Marketing encompasses seven key milestones. The
interactive graphic below illustrates the Value-Path
Marketing journey, where each milestone increases value along
Simply hover over any button to identify a VPM milestone. Clicking on it will
take you to an in-depth milestone description.
Fifth Business applies the discipline
and direction necessary to guide clients through each VPM-oriented