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What's In a Name?
Perhaps you're wondering about our name.
"Fifth Business"
is an old-style theatrical term that captures our essence...
Those roles which, being neither those of Hero nor
Heroine,
Confidante nor
Villain, but which were nonetheless essential
to bring about the recognition or the end result,
were called the Fifth Business in drama and opera
companies organized according to the old style;
the player who acted these parts was often
referred to as "Fifth Business."
Our
action-oriented, "out of the spotlight" Fifth Business approach puts our
clients (not us) in the forefront.
Egos never get in the way of results.
Now
that's Fifth Business!
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Working
"behind the scenes"
to make you
successful.
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