fifth business: principals

Robert F. Roda  |  John Donnelly, Jr.  |  Michael Feeney


John Donnelly has a thirty-year career in media, marketing, operations and advertising. He was a vice president & general manager of Donnelly Advertising, the third largest media company in the United States where he helped the company transition to a national multi-media orientation by specializing in general management, sales, project management, public policy and the creative process. He brought branding and campaign expertise to consumer retail, automotive, leisure, tobacco, banking, liquor and travel industries. He was responsible for creative and media of Advertising Council national campaigns including United Negro College, March Of Dimes and Forest Fire prevention. He served on Federal Trade Commission committee for responsibility and legal matters related to advertising out-of-home and print.

He was director of corporate giving at Harvard University, and was liaison with four of its schools and the Kennedy School of Government.

John was director of marketing at Cullinane Database Systems, Inc., which became Cullinet Software, the first computer software company to join the New York Stock Exchange and achieve worldwide distribution. He then joined Computer Corporation of America, the leading database technology provider to the federal government and intelligence agencies internationally, as vice president of marketing.

He was vice president of marketing at Bayer, AGFA-Gavaert's Autographix division helping them launch and sell using new media. John helped reengineer the product direction from presentation graphics to imaging and the new company focused on the color printing/pre-press markets. John co-founded Fifth Business, Inc. and John's experience and success in positioning, marketing and sales operations, public relations and media persuasion, in both consumer and high technology spaces, provides a powerful resource.

John went to Harvard and serves as a corporator at New England Baptist Hospital.

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