Milestone 7: Launch

This milestone is the culmination of a well-executed Value-Path Marketing strategy.

Product lifecycles are short and there are "windows of opportunity." This is the time for rapid, violent and noisy execution of ambitious, yet targeted marketing campaigns.

The ability to sell and support at high volume requires integrated marketing programs―the combination of aggressive outreach, coordinated public relations and smart media choices―all working together. Each element plays off the other when the right creative strategy has been developed.

Fifth Business provides clients with launch plans and marketing initiatives to make it all happen!


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Exploit your
"launch window"
with ambitious
and targeted
campaigns.