Milestone 6: Infrastructure Development
Driven by the Value-Path Marketing
business model, this milestone entails creating an organization with
the necessary resources to enable the business to flourish.
All areas of the company must be scaled―from sales and marketing―to
support and finance.
Alliances and business partnerships that improve or extend product
and service capabilities are established and negotiated at this
point, as well.
Investment capital infusions often coincide with this milestone.
The right people,
at the right place,
at the right time.