Milestone 3: Proof of Concept
Here's where the "rubber meets the
road"―where marketing vision and product development are aligned.
Well before a product reaches completion, a prototype must be
endorsed by a number of progressive customers within the target
It's not easy; however, Fifth Business has designed compelling
initiatives to spark early client/customer partnerships.
Fifth Business helps clients identify the optimal characteristics
necessary to attract partners to create a balanced blend of early
adopters. These partnerships evolve from trials to full-fledged
implementations, forming the foundation for solid references.
Evidence that this milestone is achieved comes in the form of
endorsements, user articulation of projected business benefits and
with ROI is where
"the rubber meets