        |
Milestone 3: Proof of Concept
Here's where the "rubber meets the
road"―where marketing vision and product development are aligned.
Well before a product reaches completion, a prototype must be
endorsed by a number of progressive customers within the target
market.
It's not easy; however, Fifth Business has designed compelling
initiatives to spark early client/customer partnerships.
Fifth Business helps clients identify the optimal characteristics
necessary to attract partners to create a balanced blend of early
adopters. These partnerships evolve from trials to full-fledged
implementations, forming the foundation for solid references.
Evidence that this milestone is achieved comes in the form of
endorsements, user articulation of projected business benefits and
early ROI.
|
Aligning
business benefits
with ROI is where
"the rubber meets
the
road."
|
