Milestone 3: Proof of Concept

Here's where the "rubber meets the road"―where marketing vision and product development are aligned.

Well before a product reaches completion, a prototype must be endorsed by a number of progressive customers within the target market.

It's not easy; however, Fifth Business has designed compelling initiatives to spark early client/customer partnerships.

Fifth Business helps clients identify the optimal characteristics necessary to attract partners to create a balanced blend of early adopters. These partnerships evolve from trials to full-fledged implementations, forming the foundation for solid references.

Evidence that this milestone is achieved comes in the form of endorsements, user articulation of projected business benefits and early ROI.

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business benefits
with ROI is where
"the rubber meets
the road."