Milestone 2: Positioning

It's not enough to have a great idea. Emerging technology companies need to "stack the deck" to create an "unfair advantage"―a compelling business edge that enables success.

Value-Path Marketing positioning is the process of establishing a "sandbox"―the market "sweet spot" where clients are uniquely qualified to win. Here we blend client industry acumen, capabilities and services into marketable and sustainable value.

Evidence of this milestone starts and ends with clear and concise positioning― positioning that takes a stand―forcing management teams to define exactly: who they are, who they want to target, what makes them different and what they want to say.

VPM-driven positioning establishes messages that go beyond grabbing immediate attention to build long-term market presence.

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"Stack the deck" by
establishing your
unique marketing