Milestone 2: Positioning
It's not enough to have a great idea. Emerging technology
companies need to "stack the deck" to create an "unfair advantage"―a
compelling business edge that enables success.
Value-Path Marketing positioning is the process of establishing a
"sandbox"―the market "sweet spot" where clients are uniquely
qualified to win. Here we blend client industry acumen, capabilities
and services into marketable and sustainable value.
Evidence of this milestone starts and ends with clear and concise
positioning― positioning that takes a stand―forcing management teams
to define exactly: who they are, who they want to target,
what makes them different and what they want to say.
positioning establishes messages that go beyond grabbing immediate
attention to build long-term market presence.
"Stack the deck" by